Gamesbeat Summit

the future of mobile gaming

  • leaders are deeply entrenched; acquisition costs rising; innovation is pending/needed to unseat leaders
  • ops is continuous;

transforming gaming experiences with AI

  • Host @joost-van-dreunen (Private)
  • Panelist @john-riccitiello
    • built an inference engine (Barracuda) inside the runtime
    • web3 is not going to be a big impact; vr/xr only by end of decade
    • creation of content (ways we make games)
    • games themselves i.e., engagement
    • "no one produces code or art in one shot with Copilot"; takes a lot of iteration
      • you'll be more productive with the tools
      • how are fully immersive, customized experiences going to happen?
        • "going to take a lot of experimentation, but the world is going to feel alive" - most creators of open-world-style games have been dreaming about this! "I can bring life into these characters"
        • going to "lift our world", more engagement = more revenue,
        • no more stretching to use "emergent" and "ai" metaphors, it's going to happen
    • As a player, how do you choose? role of intellectual property?
    • Game Developers can do everything; open-source in this arena outperforms close platforms; "big mega-caps don't have all the advantages they usually have"; big opportunity for the little gals

Ready Player All: Launching Games at the Forefront of Culture

  • Panelist @mike-quigley @assaf-sagy @rema-vasan
  • privacy considerations make User Acquisition into marketers
  • @rema-vasan
    • it's discovering through intersectionality (film creator, fashion designer, etc all have a role) beyond core gaming community
    • "culture is an esoteric word" but analytics on hashtags
  • @mike-quigley NPS / Sentiment matters/moves-in-lockstep around live event or a new features; views matter, but need to give users permission to engage with their content! ("they're going to do it anyway, so you might as well embrace it")
  • Why is tiktok uniquely good? Flywheel! Brand handle. Paridot
  • "Funnel effect" 1B views -> actually driving revenue streams
  • @mike-quigley "building original IP is hard, and getting harder";
    • gives assets to creators; authenticity means giving up control; microcommunities sustain themselves
  • awareness -> engagment -> performance
  • "go beyond the gameplay" - what are the other communities; lean into the power of the creators and communities; experiment

From Niche to Mainstream: The Path to Mass Adoption of Blockchain in Gaming

  • Panelist @mark-otero

  • @paul-bettner (Private)

    • making Wildcard
    • what happens when there's a good web3 game?
    • AI biggest effect is (game-creation) tools; because the tools are text-oriented, "not so impactful"
  • @canaan-linder (Private)

    • new platform can still bring in web2 players
    • "bring your identity to the game"; bringing a history of you enables the NPCs
  • @mark-otero

    • we all have 24 hours in a day; we look to self-optimize our day; we need to create something so good, it changes your rhythm of life; don't misplace the focus; "lowest friction possible"
    • time-value paradox (a function to zero)
      • person worth $1000/hr doesn't want to see the emerald sword he worked for on sale for $.25. "The race to zero";
    • character classes:
      • started with DM and players; now, there's the speculator
        • need to design a game that appeals to all three, but nobody can wreck it for anybody else
  • @angela-dalton (Private)

    • won't we want to express our social capital with ownership?
  • @mark-otero

    • "every game is a miracle that is a string of unknown tragedies"
    • needed a tool to see things as they are, so created "philosophy of fun"
      • "What is the aspiration?"
      • spirit of aspirations and dreams; a way to actualize their fantasies, feel powerful.
      • web3 aspiration: wealth! (it's not traditional entertainment)
    • AI is seemingly intelligent; has density clusters (intelligence) but not the wisdom
      • wisdom is required to make the strategic choices
  • @canaan-linder (Private)

    • a streamer can sign your sword. Transparency. Everybody indexing your data.
    • it's okay not to know what the future holds

Power to the People

  • Panelist @emmanuel-de-amistre (Private) @jordan-weisman (Private)
  • @jordan-weisman (Private) ceo of Endless Adventures
    • "ai-cautious game creator"; it's about the human artform; it's about how do we empower without overcoming; genies don't go back into bottles
    • "I want more people to be gamedevs"
    • loves narrative games
      • "blank sheet of paper" is to intimidating;
      • doesn't believe yet that writers/creators can express enough of the specifics/intent/emotion through the portal of LLM tools
    • videogames have been exclusionary; AI will drive other voices and innovation
    • start by making it accessible to "no-code"; AI has revolutionized accessibility
  • @emmanuel-de-amistre (Private)
    • first product: lidar + photogrammatry to create 3d objects;
    • transitioned into facilitating creation via prompt, including Midjourney;
      • "easy to create game objects for anybody"
      • a private midjourney
    • 3d is 6 months behind 2d (text to 3d or 2d to 3d)
    • driven by the players
    • artists / art directors are the biggest fans of the product

Building the metaverse with open standards

  • Panelist @marc-petit @royal-obrien @neil-trevett
  • @neil-trevett
    • metaverse bringing together many disruptive technologies, each field interetsing in its own right
    • "open standard" is just a contract between two entities about how they will communicate / interoperate
      • scale up the economy
    • we're trying to scale up more technologies than normal; there's no one standard organization that can solve
    • open-source is implementation; open standards is still required; game engines
    • "where are the portable libraries"
    • Augmented Reality needs open standards so you can see the hat on different platforms;
    • User Generated Content needs open standards to preserve everyone's ghost
    • Web3 is the public ledger for reputation, economy, etc.
  • @royal-obrien
    • the receipt is separate from the transaction
    • Webgpu bridges the gap, there's progress; there's no tax, and it's not going to disappear; but it's complex and lagging;
  • Neil Trevett maybe we need a new transport protocol, maybe a new browser application; metaverse will be an interesting darwinian experiment
  • privacy / cybersecurity / identity is at the top of the list for Metaverse Standards Forum members; need to build security into the standards
  • Hyperledger and Open Wallet Foundation are examples of open standards

leverage ai for launch content

  • ai so far: machine learning & workflows; generative ai for asset creation; expanded npc roles and realism
  • @daniel-evans
    • "emotional response index" ERI
    • NLP, Audio & Sentiment analysis
    • What if... leverage AI to extend the storytelling beyond the game with UGC interactions
    • DDB Paris created "NPC campaigns" for Assassins Creed Odyssey
    • AI builds the backstories (LLM with guardrails), do the marketing
    • "everybody can have their personalized trailer"

next-gen mixed reality