Gamesbeat Summit
the future of mobile gaming
- leaders are deeply entrenched; acquisition costs rising; innovation is pending/needed to unseat leaders
- ops is continuous;
- Host @joost-van-dreunen (Private)
- Panelist @john-riccitiello
- built an inference engine (Barracuda) inside the runtime
- web3 is not going to be a big impact; vr/xr only by end of decade
- creation of content (ways we make games)
- games themselves i.e., engagement
- "no one produces code or art in one shot with Github Copilot"; takes a lot of iteration
- you'll be more productive with the tools
- how are fully immersive, customized experiences going to happen?
- "going to take a lot of experimentation, but the world is going to feel alive" - most creators of open-world-style games have been dreaming about this! "I can bring life into these characters"
- going to "lift our world", more engagement = more revenue,
- no more stretching to use "emergent" and "ai" metaphors, it's going to happen
- As a player, how do you choose? role of intellectual property?
- Game Developers can do everything; open-source in this arena outperforms close platforms; "big mega-caps don't have all the advantages they usually have"; big opportunity for the little gals
Ready Player All: Launching Games at the Forefront of Culture
- Panelist @mike-quigley @assaf-sagy @rema-vasan
- privacy considerations make User Acquisition into marketers
- @rema-vasan
- it's discovering through intersectionality (film creator, fashion designer, etc all have a role) beyond core gaming community
- "culture is an esoteric word" but analytics on hashtags
- @mike-quigley NPS / Sentiment matters/moves-in-lockstep around live event or a new features; views matter, but need to give users permission to engage with their content! ("they're going to do it anyway, so you might as well embrace it")
- Why is tiktok uniquely good? Flywheel! Brand handle. Paridot
- "Funnel effect" 1B views -> actually driving revenue streams
- @mike-quigley "building original IP is hard, and getting harder";
- gives assets to creators; authenticity means giving up control; microcommunities sustain themselves
- awareness -> engagment -> performance
- "go beyond the gameplay" - what are the other communities; lean into the power of the creators and communities; experiment
From Niche to Mainstream: The Path to Mass Adoption of Blockchain in Gaming
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Panelist @mark-otero
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@paul-bettner (Private)
- making Wildcard
- what happens when there's a good web3 game?
- AI biggest effect is (game-creation) tools; because the tools are text-oriented, "not so impactful"
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@canaan-linder (Private)
- new platform can still bring in web2 players
- "bring your identity to the game"; bringing a history of you enables the NPCs
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@mark-otero
- we all have 24 hours in a day; we look to self-optimize our day; we need to create something so good, it changes your rhythm of life; don't misplace the focus; "lowest friction possible"
- time-value paradox (a function to zero)
- person worth $1000/hr doesn't want to see the emerald sword he worked for on sale for $.25. "The race to zero";
- character classes:
- started with DM and players; now, there's the speculator
- need to design a game that appeals to all three, but nobody can wreck it for anybody else
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@angela-dalton (Private)
- won't we want to express our social capital with ownership?
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@mark-otero
- "every game is a miracle that is a string of unknown tragedies"
- needed a tool to see things as they are, so created "philosophy of fun"
- "What is the aspiration?"
- spirit of aspirations and dreams; a way to actualize their fantasies, feel powerful.
- web3 aspiration: wealth! (it's not traditional entertainment)
- AI is seemingly intelligent; has density clusters (intelligence) but not the wisdom
- wisdom is required to make the strategic choices
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@canaan-linder (Private)
- a streamer can sign your sword. Transparency. Everybody indexing your data.
- it's okay not to know what the future holds
Power to the People
- Panelist @emmanuel-de-amistre (Private) @jordan-weisman (Private)
- @jordan-weisman (Private) ceo of Endless Adventures
- "ai-cautious game creator"; it's about the human artform; it's about how do we empower without overcoming; genies don't go back into bottles
- "I want more people to be gamedevs"
- loves narrative games
- "blank sheet of paper" is to intimidating;
- doesn't believe yet that writers/creators can express enough of the specifics/intent/emotion through the portal of LLM tools
- videogames have been exclusionary; AI will drive other voices and innovation
- start by making it accessible to "no-code"; AI has revolutionized accessibility
- @emmanuel-de-amistre (Private)
- first product: lidar + photogrammatry to create 3d objects;
- transitioned into facilitating creation via prompt, including Midjourney;
- "easy to create game objects for anybody"
- a private midjourney
- 3d is 6 months behind 2d (text to 3d or 2d to 3d)
- driven by the players
- artists / art directors are the biggest fans of the product
- Panelist @marc-petit @royal-obrien @neil-trevett
- @neil-trevett
- metaverse bringing together many disruptive technologies, each field interetsing in its own right
- "open standard" is just a contract between two entities about how they will communicate / interoperate
- we're trying to scale up more technologies than normal; there's no one standard organization that can solve
- open-source is implementation; open standards is still required; game engines
- "where are the portable libraries"
- Augmented Reality needs open standards so you can see the hat on different platforms;
- User Generated Content needs open standards to preserve everyone's ghost
- Web3 is the public ledger for reputation, economy, etc.
- @royal-obrien
- the receipt is separate from the transaction
- Webgpu bridges the gap, there's progress; there's no tax, and it's not going to disappear; but it's complex and lagging;
- Neil Trevett maybe we need a new transport protocol, maybe a new browser application; metaverse will be an interesting darwinian experiment
- privacy / cybersecurity / identity is at the top of the list for Metaverse Standards Forum members; need to build security into the standards
- Hyperledger and Open Wallet Foundation are examples of open standards
leverage ai for launch content
- ai so far: machine learning & workflows; generative ai for asset creation; expanded npc roles and realism
- @daniel-evans
- "emotional response index" ERI
- NLP, Audio & Sentiment analysis
- What if... leverage AI to extend the storytelling beyond the game with UGC interactions
- DDB Paris created "NPC campaigns" for Assassins Creed Odyssey
- AI builds the backstories (LLM with guardrails), do the marketing
- "everybody can have their personalized trailer"
next-gen mixed reality