Free to Play

  • "for a free-to-play game to be successful, it needs to.. offer a balanced and fair gameplay experience, regardless of whether a player makes in-app purchases or not."

How do free-to-play game developers make money?

  • in-app purchase (often Pay to Win)
  • advertising
  • subscriptions (additional content, characters, or other features)
  • paid DLC
  • sponsorship and licensing

Pro

  • increased reach/accessibility
  • lower barrier to entry
  • micro

References