Dsp

• allows an advertiser to buy advertising with the help of automation; maximizes the efficiency of every impression

Process

First, the advertiser uploads creative, sets up targeting and puts down a budget for their campaigns. This can all be done via the dashboard. Once the campaign creative is uploaded, the DSP scours through its network of publishers for sites and mobile apps that fit the advertiser’s criteria and makes a bid for placement. After this, the DSP resolves the bid, places the ad, and manages payment – all in a matter of milliseconds.