Capability

hadDefinition

  • "Capabilities are different from features and benefits as they’re the intermediary that connects a feature to the benefit. Capabilities help customers understand how a product’s features are beneficial. The best way to define a capability is to answer the question “what does this product allow me to do? Capabilities are different from benefits. Benefits are emotions and feelings while capabilities are tasks or actions. Understanding the difference is key because when users seek a solution to their problem, they tend to focus on a task or capability that they want. If product development narrows its attention to only features and benefits, customers may fail to identify the connection between a product and what they need to accomplish."
  • "Capabilities behave the same way as features. However, they are at a higher level of abstraction and support the definition and development of large Solutions"

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