Product Management
Product Ideas
- a User Problem, an Opportunity or a Solution
 
- 
[Product ideas] are fragile. If they were resolved, they would not be ideas, they would be products. It takes determined effort not to be consumed by the problems of a new idea. Problems are easy to articulate and understand, and they take the oxygen. Steve focused on the actual ideas, however partial and unlikely.
@jony-ive, https://www.wsj.com/articles/jony-ive-steve-jobs-memories-10th-anniversary-11633354769
 
Terminology
- An attribute is used to describe the characteristics or properties of something.
 - A feature is often described as a prominent attribute.
 - function is what something does.
 - Form is the external experience or shape.
 - Design involves all the above.
 - Meaning involves all the above plus the relationship of the product or service to emotional and psychosocial needs.
 - hasSource https://saylordotorg.github.io/text_developing-new-products-and-services/s10-conceptualizing-products-servi.html
 
Product Goal
- big picture, important
 - represent the crucial accomplishments needed to make your vision a reality.
 
Requirements
User Stories
From User Stories
Go to text →
- requirements expressed from the perspective of the user
 - should be INVEST 
- i.e.
- independent
 - negotiable
 - valuable
 - estimable
 - small
 - testable
 
 - attributedTo @bill-wake
 
 - i.e.
 
Story Maps
- resources: https://www.altexsoft.com/blog/uxdesign/a-complete-guide-to-user-story-mapping-process-tips-advantages-and-use-cases-in-product-management/
 - attributedTo Jeff Patton
 - p.hasElements (Private)
- Items are arranged in two dimensions

- Backbone. epics/themes are the basis of the map.
 - Stories: arranged in both vertical and horizontal dimensions. User stories are grouped under corresponding epics, describing more specific tasks a user may require. If an epic describes a search phase, it may include stories like basic search, filtering products, advanced search, etc. When stories are prioritized vertically, they can be divided into releases.
 
 - User Personas
 - Ideas and Nice-to-haves
 
 - Items are arranged in two dimensions
 - hasPro
- Built-in user journey.
- although, imagine a 3d visualization overlapping user journeys and their interaction points.
 
 
 - Built-in user journey.
 
Resources
Children
- Analytics
 - Benefit
 - Capability
 - Data Lock-In
 - Desire
 - Feature
 - Feature-Benefit Matrix
 - Opportunity
 - PRD
 - Product Design
 - Session Replay
 - Solution
 - Story Mapping
 - Use Cases
 - User Problem
 - User Stories
 - vendor lock-in
 
Backlinks