Product Management Is Broken Engineers
Highlights
- PMs don't control Engineers
- Engineers make product deciions
- Product managers give engineers context
- Analyze product analytics
- Investigate opportunities
- Do competitor research
- Conduct user research (although engineers should still talk to users)
- Share industry news
- Track the results of the team's work
- Accountability through feedback loops
a. Product engineers set their own quarterly goals
We used to do OKRs and metric-based goals, but we ran into two problems with it:
- Teams wasted too much time coming up with the right metric to focus on.
- focused on small quick wins to move those metrics, rather than building what our users actually wanted.
b. Product managers run monthly growth reviews
- Learn fast by optimizing for speed